Having a website for your non-profit business is just as important as having one for a for-profit business. That’s just it. It is a business. If you plan for your organization to apply for grants, either government or foundation, you will need a website.
However, in order to properly position yourself in the “business” world, you need a website. Nowadays, if your business doesn’t have a website, essentially, you do not exist.
Having a footprint in the world wide web helps make your business credible. And, believe it or not, it can be done for as little as $10 a year. Of course, if you want fancy images and uploads it could cost a bit more. But, if you are starting out and bootstrapping, you could start for $10 a year.
5 Guidelines for your website
1. When developing your website, you need to make sure you have at least these 3 pages. Of course you will want or need more to get your point across, but these 3 pages are the absolute essential.
Page 1: Home page. A home page tells who you are and who you help. You could include your board members, and possibly a donation button.
Page 2: About us page. The about us page tells the viewer what your organization is doing for the community you serve. On this page you would tell your story of why this target population is of an interest to you. Include information on how you help this population. This shows how you stand out from other organizations that are similar to yours. You can put a donation button on this page as well.
Page 3: Contact us page. This page is probably one of the most important pages on your website. It contains the address of the business and or mailing address. You would also want a way for people to contact you directly. So an email, phone number and any other contact information that can be used would be helpful here. Don’t be shy on giving out this information. When limited contact information is posted, it makes the viewer believe you really don’t want to help. You can put a donation button on this page too.
2. Your webpage should tell the world your mission and vision, organization awareness, solicit donations and volunteers.
3. Your branding should be clear, along with a logo and tagline. You should stand out from other organizations. Answer the question, “What makes us different?”
4. Including links to your newsletter, blog, social media and testimonies to help spread the awareness of your organization.
5. Include images and videos of events and programs your organization provide for the community.
A website is a serves as a spokesperson for your organization. If properly executed, it will be one of the most important aspects of your business.
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